Biotherm PUREFECT Skin range is an anti-imperfection range for combination to oily skin. Apart from hormones, lifestyle factors such as stress and unbalanced diet combined with environmental conditions such as pollution, humidity and heat can upset the balance of skin.

Thanks to Biotherm Malaysia, looks like there is a Puasa Giveaway on Chocolate Cats! Yay!!

New and a first from Biotherm, the Biotherm White D-Tox C.C. Cream. This particular C.C. Cream not only acts as a makeup base but doubles as skincare as well. Biotherm White D-Tox C.C. Cream Smoothing Bases comes in 5 colour corrective shades to tackle various skin tones issues - dark spots, dullness, unevenness, yellowness or redness.

So here's the new eye product I tried at Biotherm's flagship store launch, Biotherm Skin.Ergetic Eyes. I'm beginning to lose hope in finding an eye product that can really sort out my dark circles and lines. Or I could just be suffering from iron deficiency. Then again I really need to catch up on sleep. *sigh*

Skin.Ergetic Eyes is part of the anti-fatigue range and it's the first integral anti-fatigues eye care from the brand. Skin.Ergetic Eyes targets the five major signs of tired eyes - dark circles, bags, fine lines slackening and puffy eye lids.

The main ingredient is naturally derived and is known for its health properties. Ingredients list:

• Cholrella V. is a green micro-alga from the Pacific Lowland Lakes with extraordinary depolluting power. It filters water from toxins and heavy metals to purify its living environment.
• Chlorella V. Extract & Haloxyl™: Combat dark circles
• Water retention-reducing Caffeine: Decrease eye bags and puffiness
• Cellular density-boosting Adenosine: Reduces appearance of wrinkles and lack of firmness
• Phitovityl C & Vitamin E: Helps detoxify skin
• Protein-rich Soy Extract: Makes skin look less tired and stimulates energy-producing mitochondria

To get the best result I was told that it' best to accompany the application with a basic eye massage paying attention to the pressure points around the eyes. It is a light cream formula that absorbs well into the skin. The BA tried on my eyes and did the whole massage things and it felt so good. I know you can do the massage on your own but it just feels that much more relaxing when someone else does it for you. :P

Trying out on my hand with a mini massage

The only things noticeable upon the first application is that my eyes appear hydrated. However according to Biotherm's studies 80% of women noticed their eyes look less tired. Dark circles and bags look reduced, lines are smoothed and sagging eyelids are minimized. The entire eye area appears refreshed and rested. I'm assuming such results can only be seen after a certain period of use. What I'd give to just snap my fingers and say good bye to tired eyes.

Biotherm Skin.Ergetic Eyes is suitable for sensitive eyes and contact lens wearers.It is now available at all Biotherm counters. Price update soon. :)

I haven't heard a peep from Biotherm until recently. They launched their new flagship store at Pavilion and it's quite a change from what I'm used to seeing. The store marks the first Biotherm point of sale under the Brand's new Beauty From the Deep platform. It is more in tune with where the brand is coming from, its 60 years of unparalleled aquatic skincare solutions.

The new store concept makes you feel as though you are stepping into an aquatic world. It's a visual voyage in a 'peaceful underwater environment' with an easy shopping experience where you can explore, learn and test Biotherm most recent innovations. If you're thinking it's in a super sized aquarium, well it's not but it would been really cool if it were. *winks*

So here's what you do the next time you walk past the Biotherm store at Pavilion, stop nearby and check out the interior. It really is more interesting than the photos. The counters are splashed with contrasting blues and whites, surface and depth, the dark blue units at floor level become lighter as if nearing the surface. Bathed in light each space also features reflective metallic-paneled silver ceilings, giant bubble installations and counters, mirroring sunshine glinting on the ocean. Even the store's slightly curved shapes counters and furniture are as if smoothed by waves.

As for the mens section, for a more masculine look and to make the guys more comfortable shopping for skin care, dark silvers and granite greys replace blue as the primary colour of Biotherm Homme units.

Here's what you can expect instore:

• A skin moisture level checker for a quick hook
• The Blue Smart device, a skin colour-determining camera
• Customer brochures/catalogues
• New services tailor-made for key launches throughout the year

There's also a latest eye product from Biotherm which I mananged to try out while at the new store. Look out for it in my next post.

In the mean time, join the Chocolate Cats Blog Birthday Giveaway here. :)