Relaunch: Dolce & Gabbana Pour Femme, Pour Homme
One of the many things I am a sucker for are sexy perfume ads. It's just visually enticing. The latest one that's oh so very hot, muy caliente, molto caldo, you get what I mean, is the relaunch campaign of Dolce & Gabbana Pour Femme and Pour Homme fragrances. Naturally I only get sent the not so hot or should I say 'safe' campaign shots but me being me I just had to google for more photos.
Dolce & Gabbance has chosen Laetitia Casta and Noah Mills to front the relaunch of their signature fragrances and I think it's a perfect match. Directed by Mario Testino it is set in Siciliy in village along La Riserva Naturale dello Zingaro. Check out the video, the backdrop is breathtaking.
DOLCE & amp;GABBANA Pour Femme
From the Mediterranean, epicentre of harmonies and contrasts, the classic fragrance is reborn, embodying the essence of the Dolce&Gabbana woman – passionate, sensual and maternal.
This is a fragrance that epitomizes the style of Domenico Dolce and Stefano Gabbana, who have made Mediterranean beauty a global icon: a perfect synthesis between innate love for tradition and a natural yearning for the contemporary. This is the Dolce&Gabbana DNA.
The Fragrance
Dolce&Gabbana Pour Femme is an experience of contrasts that will envelop the senses and linger long after she is gone; an exuberance of sinuous details tracing a striking combination of strength and gentleness.
Seductive, soft and soothing neroli, intertwined with nuances of raspberry, is given a playful lift with a hint of tart green mandarin, this gives way to a heart of voluptuous sensuality, a softly undulating fragrance of potent florals: velvety jasmine melting into the citrus sweetness of orange blossom. The addictive and seductive qualities of the sugary ‘Guimauve’ introduce the full bodied sensuality of the vanilla base notes. This captivating feature of the fragrance is further lit up by the roundness of heliotrope and the smooth intense cream sandalwood.
The Packaging
A little masterpiece of luxury; a crimson package, velvety to the touch, celebrating the power, style and heritage of the gold embossed Dolce&Gabbana logo. A bottle of purity, compact with precise angles lending an image of absolute elegance which blossoms enticingly into a crimson coloured cap supported by a solid base of gold.
“She is a woman aware of her own beauty, who loves to take risks and knows how to get what she wants with her touch and her sensuality.”
(Domenico Dolce and Stefano Gabbana)
DOLCE & amp;GABBANA Pour Homme
Domenico Dolce and Stefano Gabbana have dedicated their classic fragrance to the elegance and style of the Italian man. An olfactory portrait, essential to that Mediterranean Latin lover, who is able to project into the collective imagination the iconic power of irresistible sex appeal and tenderness.
In this fragrance, Domenico Dolce and Stefano Gabbana, who succeeded in giving contemporary glamour to the rigour of the Italian sartorial tradition, have encoded the DNA of the Dolce&Gabbana man: sexy, sophisticated and Italian.
The Fragrance
Dolce&Gabbana Pour Homme is an olfactory embrace of a mixture of boldness and subtlety: it is elegance itself. Fresh dry tones shift and vary with rounded and light edges. The top notes of neroli open up with gutsy masculinity, giving way to citrus hints of mandarin and bergamot.
Lavender provides the fragrance’s soul of pure freshness, like a Mediterranean breeze, studded with spicy hints of sage and pepper: evocative recollections of a mother’s fresh laundry and the classic essence of a father. A powerful base of tobacco provides structure for the last dry notes of cedar wood, dotted with sweet hints of tonka bean.
The Packaging
A rigorous square carton lined in blue velvet bears the silver Dolce&Gabbana logo: essential and clean. The bottle confirms the appearance of understated elegance, yet once in the hand, reveals itself to be rounded, softening its aspect. A large cap dominates, again strictly blue on a silver ring.
“Noah has that simplicity and naturalness that make a man sexy and reassuring.”
(Domenico Dolce and Stefano Gabbana)
The line
Pour Femme EDP 25ml RM216
Pour Femme EDP 50ml RM305
Pour Femme EDP 100 ml RM383
Body lotion 200ml tube RM143
Shower gel 200ml tube RM135
The line
Pour Homme EDT 75ml RM228
Pour Homme EDT 125 ml RM305
After Shave Lotion 125ml RM216
Shower Gel 200ml tube RM100
Deoderant stick RM100
Dolce&Gabbana Pour Homme fragrances will be available from November 2012 in major department stores and perfumeries.
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