On 11th March 2013 the EU ban on animal testing for cosmetics entered into force. This sent a strong worldwide message in support of cruelty-free beauty. However an estimated 80 percent of countries worldwide still allow animal testing for cosmetic products and ingredients. There's still a long way to go for a worldwide ban, if ever that will happen. Learn more about the Support Cruelty-Free Pledge by The Body Shop Malaysia and SPCA Malaysia here.

Have you guys heard? Leona Lewis is the new Brand Activist helping to raise awareness of The Body Shop's Against Animal Testing values. Leona Lewis and The Body Shop are a perfect match as not only is she an animal lover and a long-time vegetarian, she is also passionate about beauty! As part of the partnership Leona is helping The Body Shop and NGO Cruelty Free International in their joint, global campaign to end animal testing for cosmetics forever, building on the EU ban on animal testing for cosmetics came into effect March 11th this year! How awesome is that?!