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The Pretty Powerful Campaign to me:
"It showcases women who dare to embrace their unique individualities making them stand out for effortlessly being themselves".


Even before you can say "Bobbi Brown Pretty Powerful", the Campaign has taken on a mind of its own! In just 11 days, over 500 photos have been uploaded on to the official site. The support has been so ovewhelming that it takes ages for the page to load..lol.

I was at the Pretty Powerful VIP Party on Thursday evening at Midvalley to celebrate the campaign. Sebastien Tardif, Bobbi Brown Asia Pacific, Regional Director of Artistry was around to demonstrate how to use the Pretty Powerful palettes. He also gave a few quick tips!



Pretty Palette - Suitable for cool skin tone or could be used as a day palette. Medium skin tones can use this as a highlighter. Sebastien tried the colours on Carina for this.


Powerful Palette - Suitable for warm skin tone or for you ladies who prefer a more glam look. Sebastien tried the colours on Tracie.


But you know what, it's really up to you which palette you fancy. Or you could just get them both! Lol! Sebastien also shared some tips for on how to get a soft natural look for the eyes. Instead of using a brush when applying eyeshadow, don't be afraid to use your fingers to just gently blend it on. To get a soft definition for the eyes, just wet your eyeliner brush and use an eyeshadow to line the eyes. I've been wanting to try the 'use eyeshadow to  line the eyes' trick but can't seem to put my kohl liner down. :P



It was a great party to promote their latest campaign, with loads of support from their loyal fans. DJ Azura (yes the supermodel!) kept the party going til late.

With the fabulous celebrity designer Amir Luqman
*She'll be launching her ready to wear collection in April, which will be super affordable! So look out for it. ;)

With Juliana Evans

With the lovely Sapphira

So, if you haven't gotten your Pretty Powerful photo taken yet, head down to the nearest Bobbi Brown outlet. New York baby!!

Click here to check out my Pretty Powerful photo.

Pretty Powerful is...



It only takes 5 minutes to Pretty in Bobbi Brown's latest campaign. It's not about wearing loads of make up and hiding yourself. Instead it's about using the most basic of products and tips to enhance your natural pretty-ness. I so agree plus it's loads faster! *smiles*

5 Minutes to Pretty ;)

Sapphira made me look pretty in just 5 minutes :)

Bobbi says..

"This season, I was inspired to ask my friends - not models - to be the face of my new campaign. They're pretty to begin with, but with just a few simple tweaks, they looks they're absolute, most confident best. That's pretty powerful." - Bobbi Brown

"Pretty Powerful is about enhancing your individual beauty. It's about following your own path to who you want to be, whether that's wearing just a touch of concealer, a bright red lipstick or full face makeup. Pretty Powerful is also a state of mind. It's about being comfortable in your own skin, knowing what's important to you, and doing what makes you happy. When you feel goof about yourself there's no limit to what you can do - and that's powerful." - Bobbi Brown


This is a really fun yet powerful campaign. So get yourself to the nearest Bobbi Brown outlet, get prettified in 5 minutes and get your photo taken. Your photo will be uploaded to http://prettypowerful.bobbibrown.com.my/. Then get your friends to vote for your photo to win loads of amazing prizes!

Grand Prize: A Bobbi Lifestyle Trip to New York City!!

Contest runs: 14/2 - 6/3 2011



Pretty Powerful Palettes - RM230

Lurv the colours!!

The Pretty Powerful Stop at Pavilion KL