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Hugo Woman Eau De Parfum

By 01:28 , , ,

This Spring release from Hugo Boss, Hugo Woman Eau De Parfum reminded me of Hugo Boss Deep Red from way back when, which I really liked. The new Hugo Woman EDP is made for the woman who live the Hugo attitude - passionate, bold and always at the forefront of a new, empowered generation that does things in its way and lives up to the motto 'invent yourself'. For me Hugo Woman is a warm fragrance with a fresh youthful vibe.

Inventive to the core, her dynamism inspires those around her. Here is woman who seizes like, embracing all it has to offer. Originality is everything, she is pioneer, unique in her character, style, and in the scent that spurs her to live on her own terms. Others aspire to be her. She sets the mould.

Hugo Woman is a fruity, floral fragrance with an unconventional, boyish twist.   A contrast of tones and sensations it fuses traditionally feminine and unexpected masculine notes, to redefine the conventions of female fragrances to reflect HUGO’s minimalist glamour. It opens with fruity accords of boysenberry, sparkling Italian mandarin and mountain freshness of Himalayan red grass. At the heart, Sambac Jasmine, black plum, iris and spicy black tea. It dries down to amber accords and sandalwood laced with cedar.

The Hugo Woman flacon comprises a circle of transparent glass – sleek, with an air of minimalism - revealing a clear juice. A groove reaching around the bottle reveals a hidden scarlet ring, a discreet feminine touch, defining, yet low-key.



The campaign is fronted by Danish model Freja Beha Erichsen, celebrated for her beauty and attitude. "You can express your individuality with fragrance, especially as the same one will smell unique on everyone.  I love that" she remarked. "it creates a signature scent to match you personality. Hugo Woman reminds me of a friend whose motto is: 'Put on your "Yes" hat! It's about embracing life and doing things your way!"
The advertising print campaign was shot by modern minimalist photographer Karim Sadli featuring a black-suited Freja gazing through the flacon as a unique lens on the world. In the joint Hugo Man and Hugo Woman image, she appears with her co-star, French model Adrien Sahores, making an intriguing pair.
Hugo Woman is available at leading department stores and perfumeries:
Eau de Parfum 30ml   RM157
Eau de Parfum 50ml   RM226
Eau de Parfum 75ml   RM289
Shower Gel 200ml      RM105
Body Lotion 200ml      RM115
*Press sample.


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