Yes I noticed and I'm sure you guys have too. Seems like I'm on a campaign spree but hey no harm in giving campaigns for a good cause centre stage for a change. I'm trying to do my part to make a difference here, every bit helps.
Water must be once of those natural resources we take for granted to no end. Do you guys realise that there are parts of the world that don't even have access to clean drinking water and lack proper sanitation. Feeling very lucky right about now?
So what does a hair care range have anything to do with a water campaing? Well Pureology a brand under L'Oréal recently announced it's Save Water. Give Water. Campaign 2013. Pureology is a pioneer in sustainability among L'Oréal brands. It has a heritage of environmental consciousness, using green botanicals and 100% vegan formulas.
