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Kirsten Dunst Is L'Oreal Professionnel First Spokesperson

By 14:33

“I feel very close to L’Oréal Professionnel. The brand is strongly connected to fashion and I admire its commitment to innovation, constantly creating new professional services and products to achieve the most on-trend styles. L’Oréal Professionnel empowers hairdressers to transform and reveal the beauty in each woman all over the world. It makes me very proud to be a part of this stunning project.” - Kirsten Dunst.

Kirsten Dunst will be the face of three key launches in 2014, to be discovered exclusively in L’Oréal Professionnel salons:
  • Wild Stylers by Tecni.ART: professional hair styling line that creates a rock, grunge look, a highly-sexy tousled style much seen on the recent Fashion Week catwalks. In L’Oréal Professionnel salons from January 2014.
  • Beach Waves: unprecedented texture in-salon service to achieve a fresh “off-the-beach” style that lasts for up to 8 weeks. This look is the must-have style for next S/S 2014 season. In L’Oréal Professionnel salons from April 2014.
  • Absolut Repair Lipidium: advanced layering protocol which is inspired by hair treatments from Brazil and repairs 100% of hair damage in just one salon service. In L’Oréal Professionnel salons from April 2014.

“Kirsten Dunst has a timeless beauty and is a modern woman, closely connected to fashion. She has a strong personality and makes her own choices. Her great professionalism and commitment to excellence make Kirsten one of the talented actresses I have ever met. She has the perfect attributes to embody the new values of L’Oréal Professionnel.” says Anne-Laure Lecerf, International Managing Director of L’Oréal Professionnel.

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