Estee Lauder Pink Charity Ride 2015
I
was looking forward to this and it was awesome! It was so satisfying completing
a 12km bike ride, especially since it was for a good cause. As part of Estee
Lauder Companies' 2015 Breast Cancer Awareness (BCA) Campaign, it organised
various outreach efforts to raise awareness about breast cancer in Malaysia
This year, expanding on the platform "Let's
Defeat Breast Cancer. We're stronger together," Estee Lauder Malaysia
embraces the theme 'Every Action Counts' throughout the region and raising
funds for the charitable bodies. This is inspired by the belief that only with
greater awareness on breast cancer, more people will be able to take the right
action and make the next step to lend a helping hand.
It
was a sea of pink as the Pink Charity Ride flagged off at 6.45 on a Saturday
morning at Mid Valley Megamall after a warm up session with Fitness First. The first 6km was quite a breeze as I headed to
the half way mark at Dataran Merdeka. The entire group stopped for a breather
and basically to get everyone back together before heading for the 2nd leg.
Photo op was a must and to just remind myself I'm doing good so far. The next
6km was quite a challenge because Saturday morning traffic had started to build
up. Apart from the rogue motorists that were ridiculously uncooperative, the
marshalls and traffic police did a great job at keeping the cyclists safe and
on the right track. I reached the finish line at about 8am. It was a fantastic
feeling!
photo from @reiko67
photo from @jeanyfc
Not
only did all participants get to wear a really cool pink/black Pink Charity
Ride Brooks t-shirt, they also went home with goody bags and some lucky ones
got their hands on those lucky draw prizes. Tickets were sold at RM80 and
proceeds will be donated to the beneficiaries. Photos below were from after the ride.
The Estee Lauder Team
Sponsors and Celebrities
If
you missed the Pink Charity Ride, you can still do your part by purchasing the
Estee Lauder Companies exclusive pink merchandise throughout the Breast Cancer
Awareness (BCA) Campaign, where by a portion of the proceeds will go towards
charity.
1.
Estee Lauder Evelyn Lauder and Elizabeth Hurley Dream Pink Collection RM116 -
which includes a beautiful pink bag with a cross body strap and features three
mini Pure Color Envy Sculpting Lipsticks
in the best-selling shades. Available at all Estee Lauder counters in Malaysia
2.
La Mer The Lip Balm RM230 - in limited edition packaging for the month of
October. Available exclusively in Parkson Pavilion.
Kudos
Estee Lauder Companies for this years' successful Breast Cancer Awareness Campaign and the
Pink Charity Ride! It's wonderful to know that event the smallest
action can make a difference.
Find
out more:
#BCAstrength
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