The Twelve by Mifa and Maxis - Official Launch
I was invited to the launch of "The Twelve" a unique fashion concept store by Mifa and Maxis on Friday at Fahrenheit 88. If the idea sounds vaguely familiar, it was inspired and modeled after established concept stores such as Colette in Paris and Dover Street Market in London. "The Twelve" store also serves as an extension and continuation of the fashion portal http://www.fashionista.my/ launched by Maxis during the fashion week November 2010. It serves to promote Malaysian designers and provide them with a platform to showcase and sell their designs to a new target market.
Meet "The Twelve"
Mifa has selected the most promising and happening designers to show off their collection.
1. Tas Iman by Tom Abang Saufi - A diffusion line of Tom abang Suafi that consists of modern Islamic wear such as kaftans and scarves.
2. Zero to Ten - Edgy and trendy ready-to-wear pieces that appeal to the younger mass market.
3. PU3 - Ready-to-wear apparel that contain both edgy and demure elements.
4. uREKA - A group of artists under the wing of Lucas Blim produces unique items such as stationery, handmade dolls, products from recycyled materials, art paintings and other decorative items.
5. BDA - Selected designers under teh Bumiputra Designers Association offers both ready-to-wear and evening dresses.
6. YODA - Selected designers under the Young Designers' Arena caters to a younger crowd with an edgier approach to the garment.
7. Radzuan Radziwill - Radzuan's collection is formal, elegant and lavish yet affordable and comfortable.
8. Key Ng - The collection provides trendy work and casual wear for both men and women.
9. Benson Chen - A collection of shoes that range from casual sandals to Swarovski-studded heels.
10. Sasha Rowena - A stunning range of products made from leather and exotic skins such as handbags, passport holders, phone cases, laptop bags and many others.
11. Shinju Pearls - Stunning yet affordable handmade jewelry crafted with pearls and semi-precious gem stones.
12. JKhan - A beautiful range of dresses that can be worn from day to night and made from high quality fabric and materials.
The idea of a concept store is great for fans of the local fashion industry as it enables them to shop for Malaysian designers under one roof. Many found it difficult to locate some of the designers after fashion week. "The Twelve" will also be an ideal location for hosting monthly fashion shows.
"The Twelve" is the first step in providing local designers with an outlet to interact and engage with customers on a different level. There are plans in the pipeline to expand the store to include more designers in the future.
The Fashion Show
Showcasing designs from the designers can that be found instore.
The Store
Photos
L-R: Kavita Sidhu, Dato' Jimmy Choo, Heah Sieu Lay, Andrea Fonseka, Amber Chia
With Jaja
With Wei Leng
For now, customers are invited to experience a new shopping culture that will make Malaysian designers loads more accessible!
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