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Launch of SKII Pitera House @ The Square Publika

By 15:26 ,

SKII Pitera House popped up at Publika a few days ago but was officially launched yesterday evening by Nicolas de La Giroday, Country CEO for Procter & Gamble Singapore and Malaysia. In conjuction with the launch, SKII also revealed the secret of staying 'Beautiful Forever'. In its latest ground-breaking Skin Destiny Study, SKII revealed that women have the power to determine the fate of their skin and having lasting crystal clear skin for years to come with its iconic Facial Treatment Essence (FTE).

Themed around #ChangeDestiny, Pitera House features a Discovery Gallery where visitors will discover more about the concept of skin destiny, its findings and how staying 'beautiful forever' is now possible.

At the launch three SKII loyal users - Fauziah Latiff (SKII Malaysia Brand Ambassador), Carla Soong and Shir Chong loyal users, shared their beauty secrets as well as their favourite SKII product. Not surprising that SKII Facial Treatment Essence also knows as Miracle Water was chosen as everyone's favourite.

In this first-of-its-kind research led by SK-II to investigate the truth behind women's skin destiny, scientist found the key to lasting crystal clear skin for years to come. SK-II researchers discovered an intrinsic link between long-term usage of SK-II FTE and better skin quality as we age.

  • Loyal FTE users have better skin than non-users, with 9 in 10 loyal Essence users enjoying better skin than non-users of the same age group.
  • Long-term users of the Essence in their 30s and 40s who started in their 20s had nearly 1.5x and 2.2x better skin than non-users repectively.
  • It's never too late to change you skin destiny, as women in their 50s and 60s who stated using FTE in their 40s still displayed significantly better skin conditions than non-users.
  • Loyal users's skin age remained in their 40s and showed no increase in major visible aging signs in their 5 dimensions ie texture refinement, radiance enhancement, spots control, wrinkle resilience and firmness power, in their 50s.

Providing beautiful music at the #ChangeDestiny Mini Concert were well-known local stars Atilia Haron, Fynn Jamal and Daiyan Trisha who treated guests to a medley of popular hits.

Celebrate The Beginning Of A ‘Beautiful Forever’ At Pitera™ House
The SK-II Pitera™ House located at The Square @ Publika Shopping Gallery, Solaris Dutamas in Sri Hartamas is open till 14 October 2014, 10am to 10pm. Visitors will have the opportunity to get a complimentary skin check with SK-II’s unique Magic Ring skin analysis device and find out more on how they can take charge of their skin’s destiny and transform their skin to crystal clear.

Just to remind you guys that the SKII Selfie Contest is still going on. I'm giving away 5 bottles of Facial Treatment Essence 75ml worth RM229 to 5 winners. All you have to do is take a selfie at the Pitera House. Click on the banner at the top of this page for details. It ends on 14th October. Don't miss out!


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