My Burberry Launch @ KLCC
My Burberry Eau de Parfum was created by Francis Kurkdijan in collaboration with Burberry’s chief exec, Christopher Bailey. The aim was a “timeless yet contemporary fragrance representing the legacy of the Burberry brand.”
You couldn't have missed this one, fronted by Kate Moss and Cara Delevingne, My Burberry is the embodiment of Burberry's iconic trench coat, freshness of a London shower and a scent of rain-bathed garden. The name comes from the way people refer to the trench as ‘my Burberry’ and the bottle horn finish cap echoes the style of the buttons, while the hand-tied knot is English-woven gabardine.
The sweet floral scent captures the scent of London garden after the rain and is described as a grand floral with an unexpected edge, understated in a typically British way. It opens with sweet pea and bergamot oil with geranium, golden quince and freesia at its heart. It dries down to notes of rain-tippes damask and centifolia roses and patchouli.
My Burberry is housed in a glass flacon, with a stopper inspired by the button of a Burberry trench coat. The honey-beige colour is also taken from the iconic trench. The neck of the bottle carries a ribbon made of the same fabric as the Burberry trench from a factory in Castleford, Yorkshire.
My Burberry is having a big promotion at KLCC Centre Court. I got to experience the scent as well as the make up look that goes with the scent. The look on Kate Moss and Cara Delevigne for the My Burberry campaign shot by Mario Testino. The look is 'Nude Glow'. The effortless look like the fragrance is inspired by the iconic trench coat and is designed for all skin tones. Skin glows with health, cheeks are softly warmed with defined eyes in trench shades. Lips and nails are nude to complete the look.
You can get your My Burberry personalised with your initials when you purchase a 90ml bottle during the promotion from RM465. You will also be entitled to a 'Nude Glow' makeover as well as a phoot shoot. There are also various My Burberry sets available.
There's a pleasant earthiness to this sweet floral scent. It's warm and smooth without being overwhelming. I find the bottle in its simplicity is very attractive.
There are also exclusive offers for Standard Chartered cardholders:
- Standard Chartered cardholders get pouch & 4-pc bathline for purchase of the 90ml My Burberry fragrance (public gets pouch & 2pcs, so that’s additional 2-pc)
- Those who purchase RM600 and above will get a Burberry bag and exclusive miniature set worth RM189 (this is really exclusive as the set is only available at airport duty free)
My Burberry promotion will be at KLCC Centre Court until 15 October 2014, Wednesday.
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