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Head & Shoulders Launches #mylargestgroufie

By 21:36 , ,

yes i'm in there somewhere...

Groufie is in! Like it couldn't be more obvious by the amount of groufies flooding social media lately. Head & Shoulders the world's number one anti-dandruff shampoo launched #mylargestgroufie recently, a campaign to encourage Malaysians to get closer and to put their heads together as being dandruff free gives you the confidence to take groufies. I never thought about it that way but it does make sense.

Kicking of the #mylargestgroufie campaign were Head & Shoulders Brand Ambassadors, popular Malaysian actress Lisa Surihani and Soo Koo Jien, popular TV host and one of the most recognisable faces in Asian television, joined by guests at the launch. Lisa and Jien also shared their insights of how having healthy, beautiful and dandruff-free hair boosts confidence.

Lisa and Jien with Elecoldxhot

Clean hair plays in an important role in a groufie as it requires you to be quite close to each other especially if you're taking a large group. Having dandruff issues does not help. Did you know that one out of two people suffer from dandruff? In the survery, 65% of respondents say their dandruff problem affected their confidence to get physically close to people and are self-conscious when taking a groufie. Four out 10 people who suffer from dandruff don't have the confidence to get close in social settings and believe that dandruff free people have more fun.

Head & Shoulders technology not only address your dandruff in the first wash, but throughout the day, making you see, feel and smell up to 99% dandruff-free and confident to get closer anytime. Head & Shoulders Bio Activate technology breaks the dandruff cycle by activting ZPT, a highly-efficient anti-dandruff ingredient so that every time the Malessezia fungus starts to grow, it keeps up the fight against dandruff from the first hair wash right up to the end of the day. Giving you longer protection from dandruff and its symptoms.

To keep the #mylargestgroufie momentum going, Head & Shoulders will be holding an online contest for the month of October where Malaysians can upload their groufies onto the Head & Shoulders Facebook & Instagram using the #mylargestgroufie hashtag to win attractive prizes. There will be 5 winners per week.

Head & Shoulders will also hold a University Challenge and groufie crews will head to Taylor's University Lakeside Campus, Tunku Abdul Rahman University College and University Putra Malaysia to spread the groufie trend where students and faculty stand a chance to win attractive prizes from including polaroid cameras and gift vouchers from Starbucks, for the largest and the most creative groufie photo.

For more information about the #mylargestgroufie, head on over to Head & Shoulders Malaysia at

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