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Wake Up To A Good Cause With Marie Claire

By 14:40 , ,

You guys may have seen a flood of 'just woke up' selfies on the weekend of March 8th. It is part of Marie Claire Malaysia 'Wake Up To A Good Cause' campaign in conjunction with the magazine turning 21 this year. The campaign, in support of Women's Aid Organisation (WAO) aims t create awareness on violence against women while raising funds for WAO. It is shocking to note that one in every three women in the world has suffered from some from of abuse. WAO has estimated that 39% of Malaysian women have either been physically, mentally or emotionally abused.

The campaign encourages the public to post an out-of-bed bare-faced 'selfie' of themselves and upload it to Instagram with the correct hash tags and caption: Marie Claire will donate RM10 to WAO for every upload. They are also encouraged to nominate five friends to do the same. Marie Claire will donate RM10 for each uploaded photo up to a total of RM21,000 to WAO.

I posted mine on the 8th March weekend and hopefully I'll try to post a few more. I took mine with Tammy and Jean. Tammy organised a Butterfly Project session in a sweet hotel room generously sponsored by Mandarin Oriental Kuala Lumpur. Loads of fun! Here are some of the photos taken by Jean. Ok so these are really wefies, working on those selfies.

You can upload as many photos as you want. Just make sure you guys get the right hash tags - #mcwakeuo2agoodcause and & #marieclairemalaysia. Great excuse for more selfies! This campaign runs from 1st March 2015 - 30th April 2015.

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