Olay AquaAction – New!
“Pump-pump” Bouncy Skin, catchy tagline for Olay’s the latest hydration range – Olay Aqua Action. This new range is powered by the breakthrough HydraLock technology to deliver a new standard of hydration. It has been shown to deliver 12-hour non-stop hydration leaving skin cells well hydrated, giving the skin a firm and elastic touch.
From left, Ms Susan Park (Olay's Capability and Training Manager), Ms Caryn Loh (Merchandize & Space Planning Director of Watsons Malaysia), a team of synchronized swimmers, Ms Jenny Chew (Sales Director of P&G, Malaysia), David Khoo (Olay's Senior Scientist)
According to Olay there are two causes of behind skin dryness – normal breathing and evaporation from the skin as well as skin fatigue. I notice my skin looks at its worse when I’m tired. Dry, dull and lacks that healthy radiance.
We can lose about 2 glasses of water daily by just normal breathing and evaporation, an active woman loses more. Olay has likened this to a leaky bucket where constant replenishing still isn’t enough. Skin fatigues is the loss of skin energy, which leads to changes in the skin and includes the loss of skin’s ability to hold on to moisture. This causes the skin’s “leaky bucket” to become even more leaky.
The new ingredient that Olay has included in this range is called WSK, derived from the white jelly leaf. As the story goes, WSK was used in the beauty regime of a legendary Chinese beauty Yang Guifei, an 8th century royal consort whose great beauty drove the emperor to distraction. I kid you not, this is the story that was told at the presentation. According to scientists, WSK outperformed hyaluronic acid, weight-for-weight, when its ability to hold water was put to test.
While WSK helps with hydration, Niacinamide, another active ingredient, helps with skin fatigue. It brings the skin energy level of aged cells back to more youthful levels, thereby giving the skin energy to renew itself and enables skin components to hold on to moisture more effectively.
The new Olay AquaAction range consists of 5 products – OLAY AquaAction Long-lasting Hydration Gel (The Star Product) RM59.90 for 50g, OLAY AquaAction Deep Hydrating Dew RM59.90 for 150ml, OLAY AquaAction Intensive Nourishing Emulsion RM59.90 for 50g, OLAY AquaAction Softening Sleeping Mask RM79.90 for 130g and OLAY AquaAction Nourishing Hydration Mask RM59.90.
OLAY AquaAction will be available in all leading pharmacies beginning November 2013.