Kiehl's x Zoolander No.2 Premiere Screening
I just can't help but look forward to Zoolander No. 2 after Ben Stiller and Owen Wilson walked the runway at the Valentino show at Paris Fashion Week last year as their supermodel alter egos which served as the official announcement of Zoolander No. 2. It was cool!
Ben Stiller, Will Ferrell, Penelope Cruz and Owen Wilson at the New York Premiere
So imagine when I got the invite from Kiehl's for the premier screening of Zoolander No. 2, I was super excited! That happened yesterday evening and it was worth the wait. By the way if you are a Justin Bieber fan pay attention at the start of the movie. And then there's Benedict Cumberbatch, oh he's so awesome. Whole bunch of cameos, it's just ridiculous. Kiehl's since 1851, the official beauty partner for Zoolander No. 2, has joined forces with Derek Zoolander in the noble fight against aging. The skincare experts at Kiehl's know a thing-or-two about aging gracefully, which is why the 165 year old company and legendary male model are a match made in wrinkle cream heaven.
To celebrate the film's upcoming release, Kiehl's will introduce two limited edition Kiehl's xZoolander2 sets - 'The Ridiculously Youthful collection' a uni-sex anti-aging kit, and the "Blue Kiehl" men's collection. Both sets will feature a carefully curated selection of iconic Kiehl's products that will be available for purchase at locations worldwide starting Febraury 1, 2016.
The Ridiculous Youthful Collection (RM145) includes Midnight Recovery Concentrate (15m), Super Multi Corrective (7ml) and Daily Reviving Concentrate (4ml).
The "Blue Kiehl" Men's Collection (RM94) includes Facial Fuel Moisturiser (75ml), Heavy Lifting Eye Repair (3ml) and White Eagle Shave Cream (15ml).
Here's the fun part, customers will have the opportunity to give their best 'Blue Steel' while visiting Kiehl's location worldwide. Select stores include a life-size Derek Zoolander cut-out that customers can snap photos with, and upload to social media using the hashtag #zoolander2kiehls. I saw the cut out at the Kiehl's pop out store at Mid Valley yesterday outside Adidas. You guys just have to go snap a picture with it!
To further celebrate the film's momentous release, the duo has unveiled The Derek Zoolander Center for People Who Don't Age Good (DZCFPWDAG) in New York City which was opened to public through till February 13th, check out the photos at TheDerekZoolanderCenterforPeopleWhoDon'tAgeGood.org. A state-of-the-art anti-aging center in New York patented 6.5 step youthification program which works to combat the signs of aging, and help people age good.
Zoolander No. 2 opens nationwide February 3 (today!), go watch it and don't forget to drop by a Kiehl's store! Thank you Kiehl's for having me!