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Kiehl's x Alicia Keys Keep A Child Alive Fundraising Initiative: Special Edition Midnight Recovery Concentrate

By 21:10 , , ,

Not only is she amazing on stage but Alicia Keys is also doing amazing things to help children and families affected by HIV. To promote awareness on what the Keep a Child Alive Foundation is trying to do, a video was shown before the Alicia Keys Live In Malayisa 2013 - Set The World On Fire concert tour I went to last week with Kiehl's Malaysia. Brilliant performance by the way! Read post here.

Keep a Child Alive Organisation is co-founded by Alicia Keys in 2003 to raise funds for treatment, care and support for children and families affected by HIV. To date, Keep a Child Alive has provided services to over 300,000 children and families and currently supports nine, innovative community-based partners in Kenya, Rwanda, South Africa, Uganda, and India. With Alicia Keys as Global Ambassador, Keep a Child Alive uses its voice to raise awareness, people to take action, and rally resources in the global response to HIV.

Kiehl's Since 1852, 14-time Grammy Award winning artist and philanthropist Alicia Keys and Keep a Child Alive are partnering to realise that goal. Beginning January 2014, Keihl's will be selling a special edition of their Midnight Recovery Concentrate with 100% of the proceeds, up to US$200,000, benefiting Keep a Child Alive. The special edition designed bottle includes an important call to action from Alicia Keys to "Join our movement," echoing her continued drive to encourage everyone to use their voice to change and make a difference in the fight against AIDS.

72% of children who need HIV treatment are not receiving it. By purchasing the special edition Kiehl’s Midnight Recovery Concentrate, the public can join the movement and help get HIV treatment and loving care to children who need it most. Buying one bottle of Midnight Recovery Concentrate helps Keep a Child Alive provide one month of HIV care, medicines, and love to a child living with HIV.

Beyond treatment, there are many critical aspects of this HIV care: transportation to clinics; healthy meals that often are the primary meal of the day; fun activities for children to help them live positively and deal with the challenges of life with HIV; essential skills training for women so they can financially support their children going forward.

“Keep a Child Alive is working towards a world where everyone can lead fulfilling lives, regardless of their HIV status,” shares Alicia Keys“Supportive partners like Kiehl’s are part of our extended family. They share our passion for bringing dignified treatment, care and support to children and families affected by HIV. Every action, big or small can make a difference and take us one step closer in making health care a human right.”

“Kiehl’s has a longstanding heritage of working to fight the HIV/AIDS epidemic with our work beginning in the 1980’s, when it was taboo to even talk about the disease.  Just in the past 10 years, we have raised more than $2,500,000 for the cause,” shares Cheryl Vitali, Kiehl’s Worldwide General Manager.  “We are proud to continue this important philanthropic work with Keep a Child Alive, an effective, on-the-ground, organization built on the foundation that every person has the right to health care and that all children deserve a future.”

While great advances in the treatment of HIV/AIDS have been made in the past decade—with 54% of adults now getting treatment in low and middle income countries compared to the 0.13% ten years ago—AIDS remains one of the world's most serious health challenges. Statistics also show that without HIV treatment, half of the children living with HIV will die by the age of two, and 80% by the age of five. Over 16 million children have been orphaned due to AIDS.  As the startling statistics above make clear, there is still a lot of work to do to help children and families whose lives continue to be dramatically impacted by the virus.

image credit here

Midnight Recovery Concentrate – a Kiehl’s customer favorite with 1 product sold every minute globally – is a potent concentration of botanical extracts specifically formulated to biologically replicate skin’s natural lipids for optimal skin repair throughout the night. This powerful concentrate is 99% naturally-derived and paraben-free. Affectionately referred to as “MRC” by Kiehl’s devotees, Midnight Recovery Concentrate is 99% naturally-derived and developed as an anhydrous (“water-free”), unconventional concentration of active botanical and essential oils that begin to work overnight to replenish lipids for a fresher and more radiant appearance by morning. It retails at RM220 for 30ml.

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