Shu Uemura Vision of Beauty - Brave Beauty Launch Party
Shu Uemura recently launched their Vision of Beauty Collection Vol.1 - Brave Beauty and what the Shu Uemura Atelier Malaysia team did with the colours was amazing. It showed that the colours can be used for more than just everyday makeup, it can create looks that can be called art. Art on skin that's what it was. 10 Shu Uemura make up artists made up the Shu Uemura Atelier team headed by Lisa Yap, one of only nine Shu Elite Artists in the world and the Education Manager of Shu Uemura Malaysia.
Lisa Yap and her model
In 2013 – the year of Shu Uemura’s 30th anniversary and the launch of a new store concept that reinforced Shu Uemura’s expertise in color and professionalism – Shu Uemura also launched a new creative force: Shu Uemura Atelier. Directed by Shu Uemura’s international artistic director, Uchiide, Shu Uemura Atelier is comprised of a new generation of make-up artists, the disciples of Mr. Shu Uemura. they are at the forefront of the brand’s artistic expression.
In 2014, the vision of beauty collection debuts as the first edition of a new annual project by Shu Uemura ATELIER to express Shu Uemura’s new vision and endless pioneering spirit. Every year, under an inspiring new theme, vision of beauty collection takes on two formats: beauty collection, a range of covetable all-encompassing beauty products, and artist edition, a special collectible piece of art developed by Uchiide that further explores of the yearly theme with creative audacity.
Brave Beauty 2014 vision of beauty vol.01 - it’s a jungle out there take inspiration from feminine warriors wandering from concrete to the forest and rocks. Make-up as colorful camouflage, daring to decorate with heavy metal face accessories, and viewing the world through a fearless gaze. Brave Beauty pays tribute to strong, fearless, rebellious femininity, nurturing your nature and empowering your soul with uber-chic rock paint.
The Vision of Beauty Collection Vol.1 - Brave Beauty is now available at all Shu Uemura outlets.