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Estee Lauder Pink Charity Ride 2015

By 02:16 , , ,

I was looking forward to this and it was awesome! It was so satisfying completing a 12km bike ride, especially since it was for a good cause. As part of Estee Lauder Companies' 2015 Breast Cancer Awareness (BCA) Campaign, it organised various outreach efforts to raise awareness about breast cancer in Malaysia and raised funds for charitable beneficiaries. Last year, a total of RM600,000 was raised to support Cancer Research Malaysia (formerly known as The Cancer Research Initiatives Foundation, CARIF), The National Cancer Society Malaysia, The College of Radiology Malaysia and The Breast Cancer Welfare association so they can further strengthen efforts on medical research, education, offer of free mammograms and support for survivors.

This  year, expanding on the platform "Let's Defeat Breast Cancer. We're stronger together," Estee Lauder Malaysia embraces the theme 'Every Action Counts' throughout the region and raising funds for the charitable bodies. This is inspired by the belief that only with greater awareness on breast cancer, more people will be able to take the right action and make the next step to lend a helping hand.
It was a sea of pink as the Pink Charity Ride flagged off at 6.45 on a Saturday morning at Mid Valley Megamall after a warm up session with Fitness First. The first 6km was quite a breeze as I headed to the half way mark at Dataran Merdeka. The entire group stopped for a breather and basically to get everyone back together before heading for the 2nd leg. Photo op was a must and to just remind myself I'm doing good so far. The next 6km was quite a challenge because Saturday morning traffic had started to build up. Apart from the rogue motorists that were ridiculously uncooperative, the marshalls and traffic police did a great job at keeping the cyclists safe and on the right track. I reached the finish line at about 8am. It was a fantastic feeling!
with these babes - jean and reiko : photo from @reiko67

photo from @reiko67

photo from @jeanyfc

Not only did all participants get to wear a really cool pink/black Pink Charity Ride Brooks t-shirt, they also went home with goody bags and some lucky ones got their hands on those lucky draw prizes. Tickets were sold at RM80 and proceeds will be donated to the beneficiaries. Photos below were from after the ride.
The Estee Lauder Team

Sponsors and Celebrities
If you missed the Pink Charity Ride, you can still do your part by purchasing the Estee Lauder Companies exclusive pink merchandise throughout the Breast Cancer Awareness (BCA) Campaign, where by a portion of the proceeds will go towards charity.
1. Estee Lauder Evelyn Lauder and Elizabeth Hurley Dream Pink Collection RM116 - which includes a beautiful pink bag with a cross body strap and features three mini Pure Color Envy Sculpting  Lipsticks in the best-selling shades. Available at all Estee Lauder counters in Malaysia.
2. La Mer The Lip Balm RM230 - in limited edition packaging for the month of October. Available exclusively in Parkson Pavilion.
Kudos Estee Lauder Companies for this years' successful Breast Cancer Awareness Campaign and the Pink Charity Ride! It's wonderful to know that event the smallest action can make a difference.
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