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Gucci Made To Measure with James Franco

By 12:10 , ,

James Franco is back as the face of a Gucci Fragrance! Actor, writer, director, and university lecturer, has been the face of Gucci’s male fragrances since 2008 (including Gucci by Gucci Pour Homme and Gucci Pour Homme Sport), returns to embody the Made to Measure man, 'For The Man Who Demands The Very Best'. James Franco is . It's that smile I'm obsessed with. Lol. I may not fancy him so much in this campaign, purely because there's too much facial hair which makes him appear older, but he's still so hot and all that!

Frida Giannini: “James has an innate ability to fuse classic with contemporary style and interpret formal wear in an individual way, personifying the spirit of our Made to Measure hero. His idiosyncratic wit, intellect and strong sense of self are perfectly expressed via Gucci’s personalized sartorial expertise. James is as compelling a man to tailor as he is to know.”

The Gucci Made To Measure man is an astute connoisseur who is worldly and refined. He stands out in his perfectly tailored Gucci suit and the classic Gucci by Gucci scent. But for something unique that is tailored only for him he turns to Made To Measure. It also represents the intensely masculine partner for the iconic female perfume Gucci Premiere.

The Scent
Made To Measure is a spicy oriental fragrance tailored to make a lasting impression.

*Top notes: Calabrian Bergamot, Tunisian Orange Flower, French Lavender, Anis Seed.
The first encounter with the fragrance is akin to the look and feel of a handmade suit.
*Heart notes: Sri Lankan Nutmeg, Water Lily, Juniper Berry, Plum, Cinnamon.
The scent’s core is eclectic, lavishly spiced and textured – a beguiling combination fused to idiosyncratic effect.
*Base notes: Cistus Labdanum, Patchouli, Leather, Amber.

Just as the mark of an exquisitely crafted suit lies in its structure and silhouette, so the dry down gives the fragrance its tailored core.

Made To Measure is house in a glass flacon that is meant to look statuesque. The colour scheme is the distinguished slate and pearl grey of a bespoke suit and shirt button. It bears a hand-brushed, individually finished - solid metal cap, in an exclusive golden colour, featuring the House's famous horsebit sitting prominently aloft it. Stylishly unique.

Winding Refn, Made To Measure campaign director commented: “We shot in Los Angeles because Gucci Première and Made To Measure have an aesthetic of cinema: they’re about images, dreams and fantasy. Both our heroine and our hero look through glass, a filter onto an imaginary world. And they look out onto LA: the city of imagination. This man is all about perfectionism, taste, distinction - the style that comes with individualism.”

Gucci by Gucci Made To Measure EDT (30ml) RM198
Gucci by Gucci Made To Measure EDT (50ml) RM252
Gucci by Gucci Made To Measure EDT (90ml) RM330
Gucci by Gucci Made To Measure Aftershave Lotion (90ml) RM233
Gucci by Gucci Made To Measure All-over Shampoo (150ml) RM112

Gucci by Gucci Made To Measure Deodorant Stick (75g) RM101

*Via press release.

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